H“APP”iness is it all coming together

Why a dedicated project manager is key…

You’re in! You’ve connected with the mobile app development company, you’ve set your budget and design requests, and it’s time to roll.  How your product gets done on time (or early!), on budget (or under!), and to your specs (or even greater!) is largely in the lap(top) of your project manager.

“The first thing the client and I do is agree on a set of stories for the developers and the design team to work on.  Depending on the client’s needs we start with wire frames and progress from there to design mock-ups to actual early builds of the application so they can see exactly what they will be getting in the finished product.  We use the agile development process so the customer gets to provide frequent feedback on their application as it comes together,” said Renee Phillips, who has served as Project Manager at Dallas-area based Semaphore Mobile since the company began in 2008.  “The client and I work together to achieve the reality of what the client envisioned for their application.”

From discovery, estimate and approval to the kickoff, build review, coding, iterative changes and testing through to final approval and delivery to App Store or Google Play, the Project Manager keeps the dots connected, the pages flowing, and stress levels at bay.

“I make sure each member of our team has what they need to complete the job on time and on budget,” said Phillips. “We’re constantly moving the development process forward and that’s why Semaphore’s model works and how we have delivered so many successful iPhone and Android apps to the stores.”

Project management allows for the monitoring and overseeing of project tasks whether the scope of your prospective mobile application is large or small. The reason why small organizations steer clear of project management due to budget constraints, Semaphore has found it a budget saver – an expense that actually supports the client wholly to their best interest, by keeping all on track, organized, and aware of the full process.

Management: a noun with the definition of “the act or manner of managing; handling, direction, or control.”  It’s your business, your money, your risk – at Semaphore Mobile, our management team assures your handling, and your direction, are always under control!

To contact Semaphore Mobile – call 972.679.7165, visit  SemaphoreMobile.comServerDevelopmentDallas.com or email sales@semaphoremobile.com

Don’t hire an “APP”rentice – go with the business’ history maker


In business since before the opening of the App Store or Google Play – Semaphore Mobile has been there, done all of that!

It’s amazing that history can happen in less than a decade but that is exactly the case in the world of mobile applications!  In just eight years our abilities to connect, to learn, to shop and to …. to do just about anything have gone from home phones and computers – already evolving at a rapid rate, to the push of a button on a mobile phone or tablet no matter where, no matter when.

“Early in the day we created productivity tools – really the first concept of applications, apps, for   Blackberry, Nokia, and Palm before the app store was, and here we are,” said Eric Silverthorn, President and founder of Dallas-area based Semaphore Mobile which posted 12 products to the 2008 opening of the App Store.  In the last decade, Semaphore Mobile has developed nearly 400 iPhone products and close to 300 for Android operating systems.  “The business is completely different than 10 years ago, than five years ago, and it’s changing all the time.”

Apple’s growth has provided for app usage first on their iPhones and iPod touch utensils, and with introductions of the iPad and iPad Mini, Apple TV and Apple Watch – and their many upgrades, there are more than 2 million iOS applications with a collective more than 140 billion downloads.

Google’s Android OS operating system, provided for on many smartphone, tablets, touchscreen devices, Android TV, Android Auto, and Android Wear –  which debuted in 2007 now has more than 3.8 million apps published.

“The visually expectations are different, the capability of devices is so enhanced, and the features and functionality of mobile devices is an everyday development,” said Silverthorn.  “Because of our relationships with Apple and Google we are always kept abreast of new updates and options our team is always a step ahead.”

To contact Semaphore Mobile – call 972.679.7165, visit SemaphoreMobile.comServerDevelopmentDallas.com or email sales@semaphoremobile.com

“Putting the before the “app”le cart before the horse?       iPhone or Android – the order of the day


Android or iPhone  – iPhone or Android … which (should come) first – the chicken or the egg?

“It’s as simple as the fact that it’s less expensive to build an iPhone app, than one for Android, because with Android there are so many more formats.  With iPhone – that’s it and it’s one build and done,” said Eric Silverthorn, whose Dallas-based Semaphore Mobile, which has successfully developed almost 400 iPhone and nearly 300 Android apps since the company’s founding in 2008.  “When building for Android you have to create for many manufacturers and so the time for design, build, and all has to be considered.”

The answer to which format to produce first, if you are set on creating native applications to both platforms, lies within the purpose.  “There are different requirements based on the intent for the app and some will be met by iPhone – others have no choice but to hit the Android market, first, if not solely,” said Silverthorn.

Two for the price of one is not inherent as, while some of the development may be provided by a multi-platform allowance – the base, the operating system requirements, and the service provisions just don’t “talk to each other.”

In Semaphore Mobile’s experience, more clients come in first with requests for iPhone, strictly because most developers are iPhone users, and they want to build for what they are accustomed to.  About 75 percent of Semaphore’s clientele returns for an Android build and nearly 50 percent return for upgrades and/or additional professional services to be performed.

Mobile application development isn’t an all-or-nothing industry and, while one might think being all-in might mean a faster reward, throwing the “app”cart before the horse, just isn’t the way to go.

To contact Semaphore Mobile – call 972.679.7165, visit  SemaphoreMobile.comServerDevelopmentDallas.com or email sales@semaphoremobile.com

APPlying Privacy Policy Notice – Apple Says Now’s the Time!

Privacy Policy Metadata Now Required for Apple Store Submissions

It’s time to link up for all apps beginning this week when posting privacy policies becomes a must-do for all apps, beyond the current existing requirement for those with subscriptions.  As of October 3, 2018, developers must provide a link – in the App Store Connect metadata field, as well as within the app in an “easily accessible manner.”

Apple promises users they are transparent in all data collection and in this season of social media, to understand just how “social” their information might be.

The requirement previously obliging developers to post privacy policies to apps that require a subscription now includes all, including those submitted for distribution on the App Store and through TestFlight external testing – those needing, and those not requiring, Internet connections.

“Important for app users to understand how their personal data is used – doesn’t change for the owner – just to identify if, what, and how any personal information gleaned is used,” says Eric Silverthorn, President of Dallas-area based Semaphore Mobile which has developed nearly 400 iPhone apps and close to 300 for Android.  The company’s lead team working together since they premiered a dozen products the day the App Store launched.

“This is really minor in terms of the building of an app ,” said Silverthorn, “not at all a significant time allotment – and if the client has the resources, it can of course be done in-house, rather than thru us.”

In addition to how data is retained and all deletion policies, users must also be informed on how they can request erasure of their data as well as withdraw any and all consents.  Posted policies must also share any data the app or service gathers, how that data is received, and how the data might be used. Any third party that the data is shared with must also provide that same protection.

Privacy not only a policy – but a push by Apple to have its customer base believing in their product, secure, literally, in understanding how and what might be culled and how it might be used.  For the developers, and the users – permission APPsolutely priority!

To reach Semaphore Mobile, call 972.679.7165, email sales@semaphoremobile.com, or visit SemaphoreMobile.com

WristwrAPPed in Timely Fashion * Apple’s Watch Series 4


Apple’s heart is pumping even faster than it can stock its newest offering and the time is now, literally, for the Apple Watch Series 4.

With the new facespace’s curved corners, images reach the far points of the screen, and the interface has been redesigned allowing greater details with more information, the wearable is likely to be welcomed to a whole new audience – seniors who until recently felt their standby timepiece stable.

Beyond textability, social connections, exercise and the myriad of apps to date, the Series 4 becomes an electrocardiogram on your wrist with heart rate notifications, fall detection and emergency SOS support – an “intelligent guardian” on the wrist says Apple. If a user falls, a notification appears on the screen.  If all is good, the user can clear the crisis, or push through the emergency SOS button for help.  Without any response, the 911 will automatically be summoned.

Providing critical real-time data for doctors, electrodes built into the digital crown and the back crystal will work with the ECG app to read the heart’s electrical signals.  In 30 seconds the data can indicate signs of atrial fibrillation or if the user’s heart is beating in a normal pattern.

“We’ve created a pulse oximeter that interfaced via Bluetooth to mobile devices, triage tools, medical professional matching sources, a differential diagnosis app, and a tool allowing for secured collaboration in a clinical practice,” said Eric Silverthorn, President of the Dallas-area based Semaphore Mobile which has developed nearly 400 iPhone apps and close to 300 Android pieces.

“More information is better, faster information saves lives, collecting data is easy and important – with data, decisions that save lives, happens more reliably.”

Just posted September 13, availability is already pushed for almost a month for the watch. The thinner watch, with 50-percent louder speaker, an 18-hour battery life and a viewing area that is more than 30-percent greater, the Series 4 is powered by LTPO technology, which powers individual pixels, in great part determining display resolution, refresh rates, and power consumption.

“We expect to continue to be at the forefront – connecting to peripheral devices for the healthcare space,” said Silverthorn, whose Semaphore Mobile is entering decade two alongside the product companies it supports. “Every day in this business is exciting, every day something is new, and every day we are creating the best for our customers – in turn, the best for theirs.”

Semaphore has been making time – helping Apple and Android users connect – for more than a decade, and time – and this team’s inspiration – isn’t slowing down anytime soon.

To reach Semaphore Mobile, call 972.679.7165, email sales@semaphoremobile.com, or visit SemaphoreMobile.com

Building an App – From Stem to Stern, Semaphore Mobile Will Steer you Direct

There always seems to be “an app for that,” which is good for the community, good for commerce, and good for Semaphore Mobile, the Dallas-area based app production team which has built nearly 400 iPhone apps, and close to 300 Android pieces in the last decade.
“We’ve taken projects from dream drawings on napkins and those with highly technical formatting and, in the end, they’ve all hit the store and completed the need,” said Eric Silverthorn, Semaphore Mobile’s founder and president.
With a development and project management team, local and connected since the company began, clients can count on Semaphore’s many years of expertise, its scope of product line, and its record of success. From creating a timeline and estimate, and determining what functionalities are realistic, to putting contracts in place, from dream to reality is what Semaphore does.
Semaphore Mobile’s creative and development process includes helping the client determine whether to develop for iPhone or Android, or both, and how to best serve the bottom line and the practicality to provide service or need.
“Our team is strong and we’re able to work together in-house and with our clients, from design to creation and post,” said Silverthorn whose team creates build reviews, creates coding, conducts iterative changes and testing, and with final client approval, delivers the product to the App Store or Google Play. “With hundreds of successful apps up and running we are a proven group with great results.”
To reach Semaphore Mobile, call 972.679.7165, email sales@semaphoremobile.com, or visit SemaphoreMobile.com

Updating and Upgrading Without Starting From Scratch? ReSkinning is APPsolutely the way to $ave in Development Costs.


With the seasons come the upgrades and updates, new formats and new models – how do you keep your product relevant, strong, ahead of your competition and in line for your users?  It’s easier than you thought – with the right team, experienced in reskinning, with an interest in your best interest – not only in the sale of a complete rebuild.

“We’re able to rebrand and change the look and functionality of an iPhone or Android piece, often using an original code base which reduces the cost for our clients,” said Eric Silverthorn, President of Dallas-area based Semaphore Mobile which has created close to 400 iPhone and nearly 300 Android operating system apps – then following with reskins for many.  “We have a number of clients we’ve worked with through the years who we’ve been able to keep updated, while not as significantly out of pocket as they might have been.  Keeping our clients happy means keeping our clients.”

“We’ve reskinned products for clients for whom we built the original product, and for many who have come to us for a second iteration – regardless, we’re able to help,” said Silverthorn, pointing to Walmart’s Soundcheck series as an example – Semaphore developing products featuring Lady Gaga, Justin Bieber, and others.  “We had millions of downloads that came from a baseline leading to success and in the Soundcheck chain, the customer had branding that was fresh and new without having to start from the bottom up.   Time and money saved.”

When Semaphore Mobile delivers an app it is then owned by the client.  If and when a need for reskin comes through, the team – all located in the Dallas-Fort Worth Metroplex – are ready to roll exchanging coding, art, and design allowing for new opportunities for the for monetizing, brand extension, and more – all to bring in a greater audience.

With upgrades and updates of the products we serve, so must the development of products for them.   Semaphore Mobile’s crew, and 10 years in the market, is ready to build for you.

To reach Semaphore Mobile, call 972.679.7165, email sales@semaphoremobile.com, or visit SemaphoreMobile.com


It’s “App”ropriate to ask questions of your developer ** Questions when searching for your team


There are no silly questions in life and there definitely aren’t any silly questions when it comes to finding the answers that make your product a hit.  Semaphore Mobile’s founder and president Eric Silverthorn, a leader in the mobile app industry since day one, is happy to confide, provide, and share the not-so-secrets of success.

The Dallas-area-based Semaphore Mobile team, which has developed close to 400 iPhone Apps and nearly 300 Android operating system products, has hit the mark from health care and business apps to entertainment and productivity tools and they’re APPsolutely on top of it.

I bought it but .. is “my” app really mine?

When you hire a developer, and pay the bills, the coding for your product belongs to YOU – or it should!  When the time comes to update, reskin, or provide any support for your app, you don’t want to have to find the developer and hope your materials are available.

It’s built, it’s done – how to get my app published?

Apps can be posted by a developer or the product’s owner.  Allowing a team with history with the APP Store and Google Play to load for you can bring experience and connections.  While the app owner can have success, a company like Semaphore Mobile, with hundreds of apps posted, might likely see the product cleared and posted more quickly.

What will it cost – why so expensive?

What does the burger cost when you go out to dinner?  There’s the burger price, then the add-ons of mushrooms and onions and maybe an avocado!  There’s sauces and more and before you’re done – that burger price has changed!  It doesn’t mean you won’t order it, or you don’t “need” it, but it’s tough to give a flat fee.  Your app?  Same thing!  Any developer who can promise a flat fee without sincere discussion and requirement research – is promising trouble because it’s not very likely possible.  Pricing can be firm-fixed, a flat-rate fee where the developer assumes the risk – and that’s usually higher so they don’t get caught!  Otherwise, investigate the concept of an hourly rate, usually paid against a retainer, but one that allows the client to see – every step of the way, where money is needed.  Want more, add more! Budget tight? Easy to reevaluate “needs” vs “wants.”

You develop – it’s my product. How much input do I have?

This is YOUR product – your end goal – your vision!  Your input is what brings about the final results.  As your developer hits milestones, and together you test and clear, the reigns become yours to push forth.  Your developer is just that – the team to create, build, and make it happen per YOUR voice, YOUR decisions, YOUR insight.

Never stop asking questions – none are without value – and the more you understand the process, the more you’re likely to succeed. At Semaphore Mobile, it’s a weekly call, a conference video review, team testing from all sides.  Q&A all the way.  Contact Semaphore Mobile and you’ll be hAPPy you did!

To reach Semaphore Mobile, call 972.679.7165, email sales@semaphoremobile.com, or visit SemaphoreMobile.com

A Decade in the Market, Semaphore Mobile Building from the Start, Updating, and APPsolutely Upgrading the Industry

It’s a given now that there’s an “app for that,” with millions on the market, but a decade ago when the first products were introduced few were in the know.  Dallas-based Semaphore Mobile was there and on the board at the start with a well-known piece connecting shoppers to vendors, job seekers to employers and more. In the last 1o years thousands of companies have entered the market to produce and provide – Semaphore Mobile tops in the Metroplex with close to 400 iPhone and nearly 300 Android products completed.

“Mobile applications are much more complicated and the excitement of what we create, and how we can meet our clients’ needs grows with every app,” said Eric Silverthorn, Semaphore Mobile’s founder and president.  “Our team is intuitive, talented, and sharp and our clients expect, are receiving, tools that meet the market’s influx of new and upgraded phones, tablets, and accessories.  We’ve been building from the start, a dozen apps up the day the App Store opened, and we continue to thrive.”

There were 500 apps available on the App Store in its premiere summer, today that number is over two million, and for Android users there are nearly another four million but Semaphore’s production calendar stays busy with organic customers and those who come back for more.

“The constant iteration in the life of an app is something we work with all the time and we’re proud of the relationship we have with our customers, glad always to help their product remain cued,” said Silverthorn.

Semaphore’s products includes apps included those for health care, entertainment, E-commerce, browser applications, mobile network monitoring tools, points of interest GPS/triangulation location, GSM remote command, control of industrial equipment, and security software message encryption.

“At Semaphore Mobile, we’ve adjusted our business as tech has changed and as the needs of our clients has changed,” said Silverthorn.  “Our breath of experience allows our clients to believe in us and a decade later we are doing our best work.”

To reach Semaphore Mobile, call 972.679.7165, email sales@semaphoremobile.com, or visit SemaphoreMobile.com