From generation to generation – you’ve created your Android or iPhone apps– and you are ready to expand your family tree! There are as many how(s) and why(s) of building an alternative format, or to expand and make a “few” changes as there are apps – and then umpteen times that many!
“Everything ‘old’ can be ‘new’ again,” said Eric Silverthorn, President of Dallas-area based Semaphore Mobile which has created close to 400 iPhone and nearly 300 Android operating system apps – then following with reskins for many. “We are able to use the functionality of an iPhone app to rebrand and change the appearance, and for those wanting to then build an Android piece, we’re often able to utilize a good portion of the code base, saving the customer money on the budget of a second product.”
“Our work can provide strong support products for existing brands,” said Silverthorn, pointing to Walmart’s Soundcheck series as an example. “One great piece begat another, and another and millions of downloads later, really with a baseline of success, a family of apps can be had, giving the customer a recognizable branding outlay.”
When Semaphore Mobile delivers an app – it’s lock, stock, code and all – owned by the client. When a request for a reskin comes in, of course Semaphore is prepared and more-than-familiar with the work, and readily able to exchange art and design allowing for a new look – a new feel – and new opportunities for monetizing, brand extension, and more – all to bring in a greater audience.
One app to many – making your investment stretch and strengthen.